Horace Mann is a national insurance company serving educators and their families
I created a strategy and content to keep Horace Mann top-of-mind when people were ready to buy insurance
Strategy: Value-Driven Content
Goal: Position Horace Mann as trusted and knowledgeable
Results:
Lead to 42% increase in organic content reach in three months
54% increase in profile visits in three months
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Strategy: Engage with audience
Goal: Position Horace Mann as an online hub for teachers to connect
Result:
Consistent 3.5% engagement rate across platforms
LIKE for four class periods. COMMENT “🎒” for eight!
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