Social Media Manager | July 2024 — May 2025 | Springfield, IL
• Managed 18 client accounts, overseeing lead generation campaigns that doubled a client’s bookings in three months
• Supervised graphic designers and videographers to create high-quality social media content
• Collaborated with clients to align content with business goals and target audiences
• Onboarded new clients via CRM software and oversaw email automation
• Provided quarterly campaign performance reports
Digital Content Specialist | May 2022 — May 2024 | Springfield, IL
• Developed and executed social media marketing strategies, increasing content reach by 62% in three months
• Integrated social media influencers into content strategy, driving a 55% increase in website engagement
• Worked across departments to ensure brand consistency and create content reflecting brand values
• Set KPIs to track and report digital marketing performance
Social Media Content Creator | Jan 2021 — May 2022 | Springfield, IL
• Leveraged social media trends to enhance content, gaining 40 new followers in one month
• Conceptualized, filmed, edited and posted engaging TikTok content to drive brand awareness and increase audience engagement
• Collaborated with the Director of Public Relations to align content with overall brand strategy
Social Media Marketing Intern | Aug 2020 — Jan 2021 | Springfield, IL
• Created an Instagram account for lead generation, resulting in two new global partnerships
• Developed creative concepts and managed posting schedule
• Authored the marketing consultant section of Looking Beyond the Business: Strategies for Finding and Hiring the Right Business Consultant or Coach
Graduated May 2022 | Springfield, IL
• Bachelor of Arts — Mass Media Communication
• English minor
• Magna Cum Laude Honors
Skills
• Writing and Editing: Social Copy, Ad Copy, Web Copy, Blog Posts, SEO, AP Style
• Social Media Platforms: Meta Business Suite, Facebook, Instagram, TikTok, YouTube, LinkedIn, X / Twitter, Google Business, Pinterest
• Software: Microsoft Office, Google Workspace, Adobe Creative Suite, Canva, Google Analytics, HubSpot, Wrike, ClickUp, Sprout Social, Hootesuite
• Strategy: Content Ideation, Content Development, Brand Management, Project Management, Analytics and Performance Tracking with KPIs, Impact Reporting, Influencer Marketing