Hayley Payne Portfolio - Influencer Marketing

Horace Mann is a national insurance company serving educators and their families

I implemented a social media influencer marketing strategy that resulted in a 55% increase in website engagement

The Process:

I identified and vetted influencers that aligned with Horace Mann’s brand and reached out to them via DMs or email. I collaborated with the influencers to develop content ideas that fit their style while also promoting Horace Mann. I then wrote the video scripts and offered feedback on the content created by the influencer.

While we’re looking out for other teachers, Horace Mann is looking out for us!

Streamlining:

After seeing the positive results from influencer marketing, I transitioned to using Upfluence, a platform designed for managing influencer relationships. I created campaigns and sent them to a large group of influencers, ultimately managing a network of 50 influencers who posted content for Horace Mann.

Horace Mann is an insurance and financial services company founded by educators FOR educators. Tap the link in my bio, or comment LINK, to learn more about Horace Mann!

Let’s celebrate this week with a Giveaway💕 Horace Mann and I want to give $300 to one lucky winners Donor Choose Project!

All you have to do is:
❤️Follow Horace Mann and me
🧡Repost this image on your story or your feed and tag us!
💛Drop your project link in the comments!

Bonus entries:
💚Tag friends in the comments- each new tag counts as an additional entry!
💙Tell me your most need in the classroom.

💜This giveaway closes Saturday, February 24 at 10 pm EST. The winner will be contacted via DM and then announced 24 hours later.

🖤This giveaway is not sponsored, endorsed, or associated with Instagram.

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